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    <div class="why">
        <div class="why_l">
            <ul class="why_l_a">
                <li>Easy to use</li>
                <li>
                    <%= Html.ActionLink("Personalised", "Personalise", "Account")%></li>
                <li>
                    <%= Html.ActionLink("Fun To Do", "Games", "Account")%></li>
                <li>
                    <%= Html.ActionLink("Proven Results", "Results", "Account")%></li>
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                    <%= Html.ActionLink("How We Can Help", "ContactSupport", "Account")%></li>
                <li></li>
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        <div class="why_r">
            <h1 class="why_r_h1">
                Why Cognisess</h1>
            <p>
                Based on years of research and clinical experience, particularized cognitive training
                programs have been shown to improve and maintain cognitive health. But Cognisess’s
                software doesn’t just provide you with assessments and cognitive training games.
                It continually adapts to your abilities for training the specific cognitive skills
                you want to target.</p>
            <p>
                Importantly, Cognisess’s scientifically validated assessments, measures your performance
                rather than relying on what you think or say, and your reactions and responses cannot
                be faked or learned.</p>
            <p>
                But behind the fun of the assessment process, there is a seriousness of purpose;
                helping you to identify not just your strengths, but also those cognitive skills
                that can be improved. When combined with our custom-tailored brain training programs,
                this personalization will assist you in attaining your goals the goals you set for
                yourself.</p>
            <div class="why_r_a">
                <span class="why_r_a1">
                    <h2>
                        Easy to use</h2>
                    <p>
                        As long as you can master a keyboard and a mouse, you can register and do our easy-to-play
                        games from anywhere on the planet and you’ll be able to exercise your gray matter
                        in the skills that really count at any time you choose. It’s really easy because
                        the games establish your own cognitive-skills baselines and design training programs
                        that relate precisely to your levels and then you use our fun, creative ideas and
                        tools for enhancing your skills and your overall brain health.</p>
                </span>
                <img src="../../Content/images/why_img1.gif" alt="" vspace="20" />
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            <div class="why_r_a">
                <span class="why_r_a1">
                    <h2>
                        Personalised</h2>
                    <p>
                        Instead of comparing your results with industry standards or external criteria,
                        the tests will identify your individual scores and your general cognitive profile.
                        It will also highlight your strengths and weaknesses.
                        <br />
                        <br />
                        For example, you’ll be able to see how well you were able to integrate and process
                        information. If you cannot process correctly, then your brain may not fully harness
                        your attention or be properly stored in your memory and you can miss vital cues
                        when tying things together - often with disastrous consequences. Whatever your scores
                        there is always room for improvement and Cognisess will generate ongoing training
                        programs based on your specific results.</p>
                </span>
                <img src="../../Content/images/why_img2.gif" alt="" vspace="20" />
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            <div class="why_r_a">
                <span class="why_r_a1">
                    <h2>
                        Fun To Do</h2>
                    <p>
                        We know that the longer you train, the stronger your brain, so Cognisess’s specialists
                        have designed entertaining tasks and enjoyable exercises you’ll readily want to
                        play. You may not even know what you’re being tested for, as when a test seems to
                        have a problem-solving objective, but is actually testing your speed of reaction
                        time as measured in mouse clicks! Whatever your experience it promises to be engaging
                        and fun, yet scientifically developed and validated to challenge your mind and keep
                        it in top gear at all times.</p>
                </span>
                <img src="../../Content/images/why_img3.gif" alt="" vspace="20" />
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            <div class="why_r_a">
                <span class="why_r_a1">
                    <h2>
                        Proven Results</h2>
                    <p>
                        Both research and real-time training programmes show that regular brain training
                        improves the quality of life significantly. The best results for overall cognitive
                        performance comes by targeting different brain functions with original, engaging
                        and adaptively complicated exercises. Cognisess’s programmes are planned this way
                        with real world benefits ensuing, from driving skills and memory improvement, to
                        rapid problem solving and face-name recall.</p>
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            <div class="why_r_a">
                <span class="why_r_a1">
                    <h2>
                        How we can help</h2>
                    <p>
                        Brain training works and our best brains have gone into creating an easy and effective
                        system for improving your brain health. Based on scientific research, our online
                        training programs selectively target strengths and weaknesses in cognitive areas
                        such as; processing speed, memory, attention, focus and flexibility, amongst others.
                        By challenging these cognitive processes with constantly adapting exercises, Cognisess
                        aims to improve your overall brain performance significantly. By investing time
                        in your own specialized training programs, you could reap rich rewards for years
                        to come.</p>
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                <img src="../../Content/images/why_img5.gif" alt="" vspace="20" />
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